Daily News: Gen Xers mark the spot in California: Joel Kotkin and Wendell Cox

Daily News: Gen Xers mark the spot in California: Joel Kotkin and Wendell Cox
January 26, 2017 Peter

Generation X, the group between the boomers and the millennials, has been largely cast aside in the media and marketing world, victims of their generation’s small size and lack of identity. In contrast to the much-discussed boomers and millennials, few have recognized the critical importance of this group to the future of politics, economics, technology and business.

Gen Xers — defined as aged between 35 and 49 in 2015 — matter because they will be the generation that will run our companies and governments as the boomers, albeit slowly, fade from their long-standing dominance. As millennials struggle to “launch,” the Xers are the group that will be critical to local housing markets, tech development and, perhaps most important, the creation of the next generation of children.

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